OUR STORY
EcoCharm Products, our new venture under Padmashree Rakhi Centre, we aim to blend tradition with a forward-looking approach. Padmashree Rakhi Centre has over 40 years of experience, PRC in Pune stands as a symbol of trust, artistry, and tradition. Established by Mr. Yogesh Malpani, we have earned a reputation for offering high‑quality rakhis, handpicked designs, and a collection that suits every bond and sentiment.
As we step into a new era, we’re proud to bring this legacy online, making it easy for you to celebrate love and relationships from the comfort of your home, no matter where you are in India.
The Birth of EcoCharm
EcoCharm is our venture under the umbrella of PRC, reflecting a new direction for the future. With EcoCharm, we aim to blend tradition with sustainability.
Celebrate the bond with Rakhis that echo tradition in their simplest, most elegant form
Every piece in our collection is thoughtfully handpicked, reflecting years of expertise and a keen eye for detail. We aim to bring you rakhis that are rich in tradition yet perfect for modern taste, a blend of artistry, love, and careful selection, to suit all categories and preferences.
With our e-commerce platform, we’re making it easier than ever to find the perfect rakhi from the comfort of your home. Whether you’re sending love across the city or across the country, we’re here to help you celebrate your bond in the most beautiful way.
